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Interested parties may contact us for more information about rates if the below policy is understood. Information about subscriber rates and certain listener demographics is available in the media kit section below.

Note: We already have a partnership with an investment platform that precludes us from accepting similar agreements.

Policy

  • We are willing to accept placements on the free podcast (intro, middle, outro) of various lengths;
  • These audio ads can be pre-recorded or ‘spoken’ by the host;
  • Advertisers receive a link from the podcast episode page and may receive one ‘thank you’ mention on our Twitter feed (~3,900 followers);
  • We are willing to accept sponsorship of our blog posts, which will the take the form of a short link in the introduction — with the understanding that this will not affect content in any way;
  • Advertisements that pump market individual stocks or other securities are not accepted;
  • ‘Native ads’ are not accepted;
  • ‘Pay to play’ podcast guests are not accepted;
  • The premium content is off limits for advertisers;
  • Information about individual subscribers will not be shared with advertisers, under any circumstances.

Media Kit

As of Nov. 1, 2022, this podcast has 323,000 unique downloads since launching in April 2019. Full listenership numbers are available here from the podcast host. More advanced demographics are supplied by Spotify below.

For the first 10 months of 2022, the podcast averaged ~10,000 unique downloads each month:

Chart showing monthly unique downloads for the first 10 months of 2022
2022 monthly unique downloads. Source: Libsyn

Geographically, most listeners are in North America (source):

Map showing geographic location of podcast listeners
Geographic location of podcast listeners. Source: Libsyn

Besides iTunes, most listeners get the show on Spotify (source). More on Spotify demographics below.

Table of podcast listeners by user agent and destination
Podcast listeners by user agent and destination. Source: Libsyn

Advanced Demographics via Spotify

Spotify users make up ~10% of total listeners, so consider the sample size:

chart of Spotify followers, 2019 through Oct. 31, 2022
Spotify followers, 2019 through October 2022. Source: Spotify

Age-wise, almost a third (30%) of Spotify listeners are in the 35 to 44 bracket, followed closely by 29 to 34:

Chart of Spotify listeners by age group
Spotify listeners by age group. Source: Spotify

Gender-wise, fully 90% of listeners are male:

chart of Spotify listeners by gender
Spotify listeners by gender. Source: Spotify